The seed round was led by venture capital firm firsminute Capital, which is chaired by the founder of travel platform, Brent Hoberman. "Our product gives users exactly what they want, in a medium they like to consume and on platforms where they spend most of their time."Ĭurrently, Layla makes its money through integrations with booking providers such as Skyscanner and. "You can ask Layla to find Maldives-like beaches in a destination that is more affordable and is not inundated with tourists from a few simple Instagram DM exchanges," said Saaed. The startup claims to use large language models as a part of its product offerings, to recommend travel destinations to users. By using short-form video, Layla wants to make use of social media as a travel discovery platform. Millennials and Gen Zs often use Instagram and TikTok to find travel hotspots and plan their trips. This story is available exclusively to Business InsiderĪnd start reading now. Account icon An icon in the shape of a person's head and shoulders.
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